A Brief for a financial case Essay Example | Topics and Well Written Essays - 500 words - 1

A Brief for a financial case - Essay Example o partners together with a team of experienced professionals, whom they hired, build a portfolio of investments that provided investors with a unique risk profile and substantial long-term returns (Bruner, p.672). Palamon’s investment strategy was to make bridge investments in companies that were in a process of moving from small, private ownership to the public capital markets. Palamon focused broadly on small to mid-sized European businesses in which it aimed to acquire control. To achieve its investment strategy of transforming from private to public ownership, Palamon required both funding and management ability. Palamon complemented their financial investments with advisory services to increase the possibility that the portfolio companies would successfully make it to the public markets. TeamSystem provided an excellent investment opportunity, but there were various challenges and risks facing the company, and Elson had to evaluate the viability of the investment in TeamSystem (Bruner, p.673). As Bruner, p.674, notes that Palamon investment process started with the development of an investment thesis taking into consideration the changes in the market, which included trade liberalization, new technology, and deregulations among others. Palamon looked for attractive investment opportunities using various ways. Palamon deal negotiations enclosed many issues including the management, the board composition and price of products of the company. In the investment process, the company looked for exit alternatives after they have fulfilled their objectives. Palamon identified an investment opportunity in TeamSystem, since the industry in which TeamSystem operated had extreme fragmentation and frequently changing regulations. Elson noted that, for the previous five years, TeamSystem Company had no audited consolidated financial statements. The significant players in the industry where TeamSystem operated were family owned firms which had limited access to global

E-marketing Essay Example | Topics and Well Written Essays - 2000 words

E-marketing - Essay Example The plan also gives an overview of the company competitors, market analysis and methods of measuring the success of the brand. Finally, recommendations on what the company can employ in order to ensure the success of the brand come the year 2013 are given at the end. 3.0 Company summary The company was formed basically as a clothing company meant to reach out to upper income class of people. This has made the company to have a range of products that are expensive and as a result, it has had a limited but profitable market share. The company sells clothing of both sexes mainly jackets, men and lady suits as well as travel bags. Despite the tough market competition, the company has maintained a steady flow of income compared to companies with similar operations. Over the past few years, the company has been experiencing fast growth in sales and market. However, it will be worth for the company to extend its operation to the middle income group of people. The company has its own outlets which supply products to wholesalers and retailers. In terms of E-business, the company has developed a site for purposes of online purchases. In this site, customers get a clear description of the company products available, their prices and delivery details. The company also posts pictures on available products and information on promotions available. 4.0 E-Marketing Objectives The main objectives of the E-marketing by the company is effective customer acquisition and to obtain a direct response from them. This is important considering the ever increasing percentage of people using the internet for business purposes. A direct response from the customer will form an important base of information for the company in terms of customer satisfaction. Another objective of the E-marketing is maintaining customer loyalty and customer retention. E-marketing ensures customers get timely information concerning new products offered by the company before they can search for the same products e lsewhere. 5.0 Company Analysis 5.1 SWOT analysis The main strengths of the company are regular customer needs analysis. This has enabled the company to produce products that achieve an instant reception. Specialization has enabled the company to always develop quality products that meet customer needs and tastes. Another strength of the company is its marketing strategies which are effective in maintaining its market share and customer loyalty, and obtaining customers. The main opportunity available for the company is the need for the product in the market. The company was able to conduct a needs analysis before coming up with the idea and realized that there was a need for the product. The results obtained from the needs analysis conducted by the company indicated that there will be a ready market for the brand upon its launch. Casual clothes available in the market are mainly cater for high income people hence there is a need to cover the middle income market. One major weakness o f the company is the possession of a supply chain (SC) that is less complex as compared to those of its competitors. The company therefore has to expand its SC for the success of the brand in the market. A major threat to the success of the brand is the available of cheap imported products that serve the same purpose. 5.2 Competitors Overview Due to high quality products, the company does not